13 February 2004
em-homeloans joins Platform as branded lender
Platform, the "one-stop" intermediary mortgage lender of
Britannia Building Society, is pleased to announce the launch of
em-homeloans, a branded lending initiative with packager
em-financial. The first product range from em-homeloans will be a
range of non conforming mortgages funded by Platform, to be
launched on 16 February.
em-homeloans have worked closely with Platform to develop a
competitive and innovative product range for the intermediary
market place. The new branded lender also offers a complete service
solution as the whole administrative process is dealt with
in-house, from initial enquiry right through to offer and case
completion. This means that intermediaries can deal with one point
of contact throughout the whole process.
Simon Mouncher, Operations Director at em-financial,
commented:
"Platform has an enviable reputation in the market for its
service and products and we are excited about this opportunity to
work alongside them. Together we have developed a great product
range which will fulfil our clients’ needs in the non conforming
sector."
Guy Batchelor, Sales and Marketing Director of Platform,
added:
"We are delighted to be working with em-financial to launch this
new initiative. We have put together an excellent range of products
for the launch of em-homeloans and are looking forward to working
on new product initiatives to meet customers’ needs as we go
forward."
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