Platform extends Mainstream product offering following pilot
success
Platform, the intermediary lender of Britannia, has announced
that it is extending availability of its mainstream product range
to a number of additional distribution partners. The decision to
broaden availability follows a successful ‘launch and learn’ pilot
with leading broker networks Thinc and Legal & General, which
indicated a healthy appetite amongst their brokers for Platform’s
mainstream products.
From today, Monday 23 March, a further seven companies will be
able to take advantage of Platform’s competitive range of
mainstream products, in addition to Platform’s core specialist
range.
The full list of companies with access to Platform’s mainstream
range is :
Bluefin (Thinc)
Home of Choice
Intrinsic
Legal & General
Mortgage Intelligence
Openwork
Personal Touch Financial Services (PTFS)
Pink Home Loans
Sesame
The move will provide a more comprehensive proposition to
intermediaries looking for competitive mainstream products on
behalf of their customers as well as allowing Platform to expand
its offering at a time of continuing constraints in the specialist
sector.
David Tweedy, Platform’s Managing Director said: “We are
delighted to be extending our mainstream proposition following our
successful pilot exercise with Thinc and Legal & General. The
expansion of our product range is a key element in Platform’s
journey from specialist lender to full market intermediary
specialist. We have taken the interim step to introduce our
mainstream proposition to a wider group of specific distribution
partners whilst retaining our appetite to launch them fully market
wide in the near future.
“This controlled approach to distribution will allow Platform to
monitor and regulate business volumes whilst ensuring the overall
customer proposition and customer experience remains consistently
strong.
“Our launch into the mainstream sector demonstrates the
Britannia Group's commitment to Platform and to the intermediary
market and as Platform develops into a broader intermediary
specialist, it is our intention to offer mainstream products to
intermediaries as well as operating in the specialist lending
sector, where demand also remains strong. It is vital that Platform
ensures it generates the right volume of business, with the right
risk profile and the right pricing for the Britannia Group.”
Martyn Smith, Head of Mortgage Products at Legal & General
said: “We’ve been working with Platform for some time and we’re
excited to take that partnership a step further. It’s great to see
a lender like Platform make the positive move into the mainstream
market in the current environment and we have enjoyed working with
them during the pilot phase. Lenders know that they can use Legal
& General to lend in a controlled and sensible way to our
members. We look forward to further products coming on board, both
exclusive and shared.”
David Copland, Managing Director at Pink Home Loans said: “We
are delighted to be working in partnership with Platform to
distribute their mainstream product range. It is encouraging to see
a lender supporting the intermediary market and I’m confident that
the competitive product range will prove to be a popular choice for
our network customers and their clients”.
Platform’s customers will not only benefit from a broader and
more flexible range of products to suit the changing needs of their
end customers but will also be supported by Platform's award
winning ‘click’ suite of online facilities which provide a fast and
secure process from application through to completion as well as a
consistent customer experience.
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