16 September 2004
PHL & Verso announce new combined sales force
Platform Home Loans and Verso, the award winning
mortgage lenders, have combined sales forces to complete the first
stage of the merger between the two companies. Each individual
salesperson in the newly combined sales team will be able to sell
the complete range of mortgages from both Platform &
Verso.
The new salesforce will be on the road from 9th September
promoting non-conforming as well as niche products such as
self-certification and buy-to-let. All applications will continue
to be processed through either the Leek office (Verso applications)
or the Docklands office (Platform applications).
The restructure has seen several Platform and Verso staff
appointed into key senior positions. Jeremy Duncombe, Head of Sales
at Platform, will manage the new sales force and assisting him will
be Andy Valvona, Key Relationship Manager and Regional Managers,
Richard Beardshaw, Jason Berry and Phil Riches. There are also 15
Business Development Managers covering England, Northern Ireland,
& Scotland & Wales who will manage smaller areas, enabling
them to provide an even more dedicated service to their
intermediaries.
Plans to merge the two subsidiaries of Britannia Building
Society were announced in July following Britannia's launch of
Verso in 1998 and the acquisition of Platform in 2001. The new
company, which has yet to be named, will provide intermediaries
with a one-stop shop offering mortgages to meet virtually all their
customers' needs and will relaunch in early 2003.
Guy Batchelor, Sales and Marketing Director commented:
"It is very much business as usual with each individual
salesperson being able to promote a greater choice of mortgage
products ranging from buy-to let to non-conforming mortgages. We
now believe that we have the strongest intermediary sales team
which will achieve the best results for our intermediary customers
and the business alike, and will take the new company forward as we
begin to develop and grow."
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