10 August 2006
Platform's clickapplication launch prompts huge response
Platform, the intermediary lender of Britannia has
announced today that its recently launched online application
facility ‘clickapplication’ has resulted in over 1000 applications
in the first three weeks since going live.
The facility was launched to save intermediaries valuable time
by enabling them to submit a full application through the company’s
website by also using its online pre-sale KFI and decision tools,
‘clickKFI’ and ‘clickdecision’.
Paul Hunt, Platform’s Head of Marketing said: “The launch of
clickapplication has been hugely successful and underlines the
vital role that online technology plays in today’s intermediary
mortgage market. In such a short space of time, we are
already seeing over 50% of all directly submitted applications are
transacted online and this looks set to rise. These figures
directly correlate with a recent ‘clickthinking’ survey which
showed nearly 65% of brokers already submit more than half of all
their mortgage applications online. Couple these figures with the
incredible success of clickdecision – 140,000 decisions since
launch – and it is clear to see the substantial advantages these
changes are giving to our intermediary clients.
“At Platform, we wish to remain at the forefront of the
specialist mortgage market and the success of clickapplication,
along with our recent criteria enhancements, will enable us to
maintain this position with intermediaries.”
The launch of clickapplication followed a rigorous external
pilot programme conducted with a panel of intermediaries.
Commenting on her experiences of using the new tool, Mortgage
Consultant Lorraine Smith of Herriot Solutions Ltd said: “An online
application facility like clickapplication really helps to cut out
the longwinded and often laborious tasks of submitting paper-based
applications. I was impressed by the ease of use of its
functionality and I found it a highly efficient way of conducting
business. This is a very positive move for Platform.”
Also giving his feedback following the pilot James Antoniou,
Principle at James Antoniou said: “For an online application
facility to be effective, it needs to satisfy a number of criteria.
I need a system that is easy to follow, is reliable and is quick
and straightforward to operate. Platform’s clickapplication tool
ticks all of the boxes.”
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