5 June 2006
Platform enhances range to maintain position at forefront of
sector
Platform, the intermediary lender of Britannia, has
announced today its plans to enhance its current product range with
additions to both lending criteria and new interest rates. In the
first of a series of exciting initiatives planned over the course
of this year, Platform is launching its first wave on Monday 12th
June and these include; Increased Income Multiples, 90% LTV Buy to
Let and wider LTV bandings.
The introduction of these products will compliment Platform’s
extensive offering in the specialist mortgage market.
With a plethora of new entrants in the specialist lending sector
due to launch in the next few months and many of the existing
providers widening their product offerings, Platform has decided to
meet this challenge by improving its existing product range which
will provide mortgage intermediaries with far more solutions for
their clients.
The experience gained after nearly ten years in the sub-prime
sector plus, being part of the Britannia Group, gives Platform a
significant advantage in terms of the company’s ability to
accurately assess the risks, mitigants and the pricing in this
sector of the market.
Clickdecision, Platform’s online decision facility, has been
adapted to cater for these new products and criteria changes. The
lender is also scheduled to enhance its online facilities with the
launch of its online application facility later in the summer.
Additional features include:
Income Multiples – Up to 5 x single and 3.5 x Joint
Conforming & Non-Conforming Buy to Let - Available to 90%
LTV
3 Months Self-Certification - Self-Employed only
Non-Conforming range – better pricing through wider LTV bands
Guy Batchelor, Platform’s Sales & Marketing Director said: “We
are having a record year for completions in 2006, however the
market is getting tougher due to the current competition widening
their product ranges and the influx of new players. This new
product range is the first of a number of developments that
Platform will be announcing over the course of the next six months
which are designed to maintain and enhance our standing within the
specialist mortgage sector and also make us easier to do business
with.
“During the product development process, it was clear to us that
these initiatives would make us ‘best of breed’ in many areas of
the market and our ultimate aim was to develop a product range that
would appeal to our wide ranging distribution which includes
packagers, as well as mortgage brokers and IFAs. As a lender that
has been operating in the specialist sector for nearly ten years, I
believe, this year will undoubtedly prove to be the most
significant in terms of change and we are determined that Platform
maintains it’s market position at the forefront of the specialist
mortgage sector.”
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