08 March 2010
Platform announces seventh customer
pledge
Platform today extended the pledges it makes to intermediaries
to seven following on from a nationwide competition, promising
brokers will be informed at least 48 hours before any product
changes happen.
Platform, the intermediary lender of The Co-operative Bank,
already adhered to six commitments based on research of what
intermediaries want to see in the mortgage industry and launched a
competition to find its seventh pledge at November’s Mortgage Expo
where it asked intermediaries what they would like to see Platform
implement further in its business practices in 2010.
The intermediary mortgage specialist’s pledges range from a
promise not to cross sell to a commitment it will inform customers
as applications reach key stages in the application completion
process.
Justin Moy, managing director of Easyswitch Mortgages which is
based in Chelmsford, Essex, came up with the winning idea and with
Platform has created the businesses seventh pledge: “We will give
you at least two working days notice of product withdrawals and
changes along with a clear explanation of our reasons, as part of
our commitment to transparency and fairness.”
Lee Gladwell, Director of Business Development at Platform,
said: “Intermediaries for a long time felt that they were not
listened to by the mortgage market and when Platform entered the
mainstream mortgage market 18 months ago we felt that this was an
issue which needed and still needs to be addressed.
“By fully engaging with our customers over the past year we have
developed our service practises to fully complement intermediaries
expectations and needs. The implementation of our seventh pledge
fully supports our aims to be the intermediary lender of choice and
I would like to thank everyone who got involved in the competition
for their support.”
Following the merger between Britannia Building Society and The
Co-operative Financial Services in August 2009, Platform is now the
intermediary lender of The Co-operative Bank.
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